Packaging design is a functional way to store, transport and store your products. Ideally, it should also attract your customers and talk to your brand. When designing a product's packaging, you should prioritize both appearance and functionality. Beautiful packaging that can't withstand the dangers of shipping and handling won't add value to your customers' experience.
That's why many of the pros and cons of packaging in an e-commerce company revolve around product protection. Less is more for multiple products. Attempting to exaggerate a product through its packaging can have a negative effect. Make sure that the packaging does what is necessary, nothing more.
The product must be easy to transport, include applicable warnings and also protect the product. Custom packaging can be expensive and if it doesn't serve a purpose, it's a waste of marketing money. Inform the buyer about the product, but also associate it as part of your brand. Telling the story of your product through the design of your packaging will not only strengthen your relationship with your customers, but it will also provide them with information about who you are as a company, what you represent and what your entrepreneurial spirit is.
Whether it's boxes of McDonald's food, the packaging of the Apple iPhone, the box that your new fridge comes in, or even tea bags, almost every product in a store has packaging. In fact, try having a friend or family member simulate an unpacking video to see what parts of the packaging they like or have difficulty with. Caraway also includes a welcome booklet with orders, made from recycled paper, along with messages printed directly on the packaging that help customers enjoy every lid, tray and storage unit that comes in the box. Even a new product is likely to be purchased the first day it hits the shelf if its package sends your customers the right signals.
By creating beautiful packaging with a personalized touch, you can establish a meaningful connection that customers will value over the convenience of a more streamlined supply chain. Your brand offers value and wants to offer a product that solves a problem for a customer, and you want that habit to become an advocate for the brand. In part because they are cheap, disposable and the packaging consists of little more than a clear plastic bag. The brand uses recycled materials with plastic-free bags, low-impact printing dyes and 100% biodegradable cork trivets to package and ship products.
We also manufacture fillers, food packaging, envelopes, mailboxes, packaging accessories, mailing bags, tubes, flexible packaging, packing bags and more. Use your packaging to send a simple, direct message that tells them everything they need to know about how to use and, if necessary, how to unpack your product. Now is the time to figure out what kind of packaging requirements your item needs, both physically and legally. Packaging design is the process of designing the packaging of a product to securely contain, identify and deliver a product.
This Saucony concept is an excellent example of how to link innovative packaging box design with marketing. I can't express enough how important good design is for packaging and for products. However, giving them clear instructions, such as how and where to open the product packaging, will make their first experience with the product a good one and entice them to come back for more in the future.