This is how you can create attractive product packaging and align the packaging with your brand identity. One of the most important factors in packaging aesthetics is maintaining a coherent brand identity. The appeal of product packaging has the potential to cause impulse purchases even for consumers who have no intention of making a purchase. In a study published in the journal Food Quality and Preference, it was confirmed that the different sensory characteristics associated with a package can influence taste expectations.
Outside the food industry, think of Apple's sophisticated packaging or Tiffany's luxurious packaging, and you'll quickly understand that a consumer's expectations and aspirations can be extended to the packages they like best. And while that's still the most common packaging option, many brands deviated from the “norm” and opted for other options, such as squeezable tubes, jars, and swivel lids. Incorporating elements such as foil stamping, stamping, metal or ink that give a 3D effect will undoubtedly make your packaging look more luxurious and fun, but it will also increase the cost per package. If your packaging catches their attention and answers what they're looking for, they're likely to take your product home and try it.
Attractive packaging stimulates the senses and works subconsciously to facilitate consumers' decisions. An attractive packaging design is effective because it works on a subconscious level and makes it easier for the consumer to make decisions. In other words, an attractive packaging design motivates people to make impulsive decisions, avoids reflective thinking, and leaves the buyer feeling like they've been rewarded. Although it's difficult to define quality, I think that a well-designed package helps me to have more confidence in the product.
The best thing about this campaign was that the package wasn't created as a separate entity, but was part of a larger initiative that also included ads and pop-ups. If you want to write a unique summary and have designers from all over the world send you unique ideas, you can organize a packaging design contest on 99designs. Once you know what type of packaging you want, you'll need to figure out how and where you're going to get it. There are many cosmetic packaging companies where you can buy packaging at wholesale prices.
Intricate designs with fine lines and lots of details are a timeless and beautiful trend for cosmetic packaging.
