This is how you can create attractive product packaging and align the packaging with your brand identity. One of the most important factors in packaging aesthetics is maintaining a coherent brand identity. One of the biggest advantages of having attractive packaging is that it can improve brand awareness and arouse consumer interest. Having different design elements helps shoppers familiarize themselves with your brand and its style.
The more eye-catching your packaging, the more likely it is to be memorable. It should be eye-catching in isolation, as well as comfortable and attractive when displayed in bulk. Because product packaging plays such an important role in purchasing decisions, it's important for your company to use materials that look and feel substantial. While there isn't a perfect fit for all packages, there are general psychological guidelines to keep in mind.
Companies can protect their products and will want to participate at all levels of the process, whether in manufacturing, sales, product packaging material and, obviously, in the design phase. Handmade, handmade, or other personal details can give your brand's packaging an outstanding appearance. Once you have completed the design of the sample package, it is important that you test it in the market before printing it in bulk. Letting the psychological and cultural biases inherent in your customers guide their choices will greatly increase the chances that your package will be the one that catches their attention.
Damaged packaging at the point of sale or after sale can have a very negative effect on your brand, as customers will consider it “cheap” or of lower quality. Each product has a specific type of packaging and, in some high-end products, that can be as simple as a price tag. The inner packaging keeps the product securely embedded in the outer packaging, providing the first impression. You must select the key characteristics of your brand's character, tone of voice, story, humor and language and make the most of them in designing the packaging in a way that is relevant to your core customer.
You can even create an overall handmade look for your products with the creative use of production techniques. The organic food company Kallo, based in the United Kingdom, uses illustrations and traditional linoleum printing to give its product packaging a handmade appeal. On the other hand, if yours is the type of product that sells very well visually, especially if it is improved with excellent packaging, such as many bakery or confectionery products, or if consumers really need to see it to make their purchase decision, as is the case with certain perishable products, such as meat, fish or vegetables, you should take this into account when designing your package. Designing unusually shaped packaging can be a very difficult process, but it's worth it if you have the right idea.
Unique, exceptionally shaped packaging can differentiate your product in a small market where competition is high. Choose unique, high-quality fonts with high readability and pay attention to spacing (interletting), text size and color compared to the rest of the package design.
