You want the package to be flashy but not flashy or flashy. The colors should complement and enhance the product, not fight or contrast with it. Choose a font that is distinctive but legible, one that works with the product logo. Think ahead and plan graphics that can work with several different elements of a product line.
As you walk through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers tend to bundle similar products on the shelves, so it's very important to separate your products from those of the competition. Well-made, eye-catching product packaging is a great way to do that. While the size and shape of the package may be similar to those of the competition, the design must be different.
The colors, fonts and style you choose for your packaging can easily help differentiate your product from other companies. Innovative designs, such as transparent plastic boxes, will attract consumer attention and help your product stand out from the rest. Reducing packaging waste is an important consideration, not only because of consumers' drive to be more environmentally conscious, but also because of the cost savings that efficient packaging entails. PRINTEX TRANSPARENT PACKAGING uses semi-rigid plastics to create robust and eye-catching displays that truly present your product in the best way.
The design of the package will serve as a silent spokesperson for your product when it is placed on a shelf or hung on a display, so it needs to look good and work perfectly. Once you've thoroughly researched and compared several packages in your niche, it's time to consider how your design might look different.
Your packaging designshould defend your product, loud and clear, when you can't be there to do it yourself. In this case, designers will add a little extra design to the edges (the “indentation”) so that, when the design is printed and cut to the right size, there is some margin for error if the cuts are a few millimeters apart.
You might love vintage and chic, but if you're selling baby motorcycle jackets to tough biker moms, that's probably not the best style for your packaging. In other words, an attractive packaging design motivates people to make impulsive decisions, avoids reflective thinking, and leaves the buyer feeling like they've been rewarded. Packaging is an important part of the customer's overall brand experience, so it's important to consider how it looks, feels and works. Many products, especially food products, include a description of the ingredients and nutritional information on the package.
Before you start designing the package, make sure you have prepared a selected list of vital information about the package for consumers. On the other hand, something large or with odd dimensions may require a custom packaging solution instead of a ready-to-use box. Your logo should appear prominently on the packaging so that loyal customers can recognize a brand they trust and new customers can learn about it. The packaging must keep the product safe during shipment between the manufacturing plant and the retailer and must prevent damage while the product is on the shelf.