It's no use having a nice box to store your products if it disintegrates at the first sign of rain. To protect against moisture and damage caused by contact, such as wear and stacking, your main concern should be the right choice of material. This doesn't have to be complicated or expensive for standard cardboard boxes, and you can choose a higher paper weight (measured in g/m², grams per square meter) to increase robustness and choose matte (simpler and more scratch-resistant) or glossy (more luxurious, but the brands can be seen more clearly) for a finishing touch. You can also increase the strength of packages and envelopes with plastic or waterproof liners.
The next design factor to consider relates to shipping and distribution methods. You must ensure that your package is tough enough to withstand the heat, cold, and rigours of transportation. These are key questions that influence proper design and material selection. Packaging challenges come in many forms.
Consumers pay close attention to the visual appearance of their package design. Keep your labels informative, colorful and simple to avoid overwhelming your potential customers. In addition, try not to make the packaging so different that it changes your brand recognition or makes the product difficult to use. Because there are a lot of factors to consider, it's likely that you'll go through several designs before deciding on a final form.
Especially in a competitive market, your product packaging can have a significant impact on whether or not you buy your product. If you expect significant e-commerce sales in addition to sales in physical stores, you may want to opt for an omnichannel package design that you can use in both markets. So the first question I would consider is what material is best suited for your package without breaking the budget. Thermoforming companies often recommend the right material for their specific needs.
Plastic Ingenuity follows a comprehensive process to ensure that packaging is protective, durable and sustainable. However, the evolution of print-on-demand (POD) packaging services means that it is increasingly economical and efficient to produce packaging that is exclusively adapted to the products you sell, a service that is incredibly useful if your company sells products of various sizes and weights. You'll need to analyze the cost of producing your products to understand the value of keeping them safe. When designing the packaging of your products, try to avoid excessive and unnecessary packaging that causes customers more problems than convenience.
And let me tell you that some people just don't handle packages with care (even if they have a unique label telling you to). The cost-effectiveness of product packaging also plays an important role in the packaging of quality products. In the case of temperature-sensitive products, not thinking about protecting the foods they contain can cause the food to spoil or be removed from the market once it reaches the store. While product packaging may seem like a commodity, it's a much larger industry than you might think and is responsible for billions of dollars in sales every year.
A functional and elegant packaging design costs nothing, but it represents an economic opportunity to promote your business at the point of reception, which encourages sharing on social networks and, ultimately, translates into new customers and more sales. One company that took advantage of the redesign was Unilever when it tried to update the packaging of its British fabric softener brand, Comfort. That's why it's essential that your products are packaged in a way that not only attracts potential customers, but also makes them want to buy your product again.
