Its packaging should be easy to open and use, without the need for special tools or efforts. Nobody wants to make an effort to open. Just as books are judged by their covers, products are often judged by the design of their packaging. In many cases, customers will decide whether or not they want to buy a product simply by looking at the design of the package.
Good packaging design must consider more than just appearance. Be aware of design elements that exceed the limits of printing and may jeopardize the quality of reproduction. Fine or very detailed illustrations should be avoided, as well as processes that require multiple applications. The wrapper should only be used when it serves a relevant purpose.
To keep it fresh, the only part of the product that needs to be sealed is the lid. To keep a product safe and easy to handle, there are better packaging alternatives, such as cardboard, that achieve this goal. The trick to good design is to understand your target audience and the product itself. Packaging that is difficult to open is a waste of time, is dangerous and can damage the product.
As a solution, consider punctures, notches, or the absence of glue at an opening point. As mentioned above, using standard package sizes can help minimize packaging costs, but you should also consider other ways to save money. Understanding how a product is manufactured and distributed is another fundamental aspect when designing quality product packaging. It's best to avoid design elements that leave a narrow margin of error in the production phase.
It's always very frustrating and sometimes dangerous, especially if you use a knife to cut through the tough package of the blister pack. Specializing in providing superior quality and advanced technical knowledge, Plastic Packaging Technologies can help you develop the best packaging solution to meet the needs of your company. If your product is going to be sold in stores, you'll need to make sure that those stores know your product and that they understand the packaging guidelines for both the store and your product. You have to be creative but, at the same time, make sure that the packaging is useful and easy to use.
The most common result is the “wrapping fury”, in which customers go almost crazy because of the struggle to open a package. All too often, packaging designers miss the mark and create packaging so useless that it seems like an afterthought. Last but not least, packaging a quality product can help persuade customers to buy a product that they may not be familiar with. Finally, “the attractiveness of shelves is a fundamental aspect that cannot be overlooked when it comes to product packaging.
For other products, the choice of color may be related to the feeling that is most closely associated with the product, such as peace of mind or emotion. The good news is that bad packaging isn't all bad, it can be really fun to see other brands make mistakes. If you're designing retail packaging graphics for highly regulated products, make sure you know all the applicable packaging regulations to avoid costly delays in the design verification phase (or worse, costly recalls and redesigns of packaging graphics that violate local, federal, or international regulations). We've all bought a product and marveled at the amount of unnecessary and wasteful packaging that comes with it.
Especially in a competitive market, your product packaging can have a significant impact on whether or not you buy your product.