These aspects include direct product packaging, brand consistency, product protection, material usage and volume, customer interaction with packaging, and packaging safety. Parallel to the rise of e-commerce, the packaging industry is evolving to meet the needs of sustainability, efficiency and consumers. Product packaging is always at risk of being damaged during transport, so it's essential to understand the typical route of the supply chain. This is part of the constructive element of packaging design and is not something we are directly involved in.
However, consider the shape and size of the product, the types of products that are likely to be delayed during transportation, and the number of delivery steps from factory to consumer. The packaging must be designed to be durable throughout the trip, so that it remains in perfect condition when consumers buy it. This means that packaging intended primarily for e-commerce products needs different considerations than those intended to be displayed in store windows. When designing a product's packaging, you should prioritize both appearance and functionality.
Beautiful packaging that can't withstand the dangers of shipping and handling won't add value to your customers' experience. That's why many of the pros and cons of packaging in an e-commerce company revolve around product protection. By incorporating multiple durability tests into your packaging design process, you optimize product protection and ensure you have a solution that works. To encourage brand familiarity during the post-purchase experience, you should ensure that the packaging is consistent from start to finish.
However, if you are dedicated to packaging design and are interested in the best imaging strategy for building your packaging, call us. When it comes to specific aspects of brand packaging design in an online context, it's crucial to keep up with the trends in your niche to remain relevant. It's also important that you think about how your custom e-commerce packaging compares to those of the competition. Depending on the nature of your product line, you can offer customers the option of requesting unique or even customized packaging options.
The exterior design of the boxes that will send your products by post should include simple references to your brand to meet expectations and, once again, generate expectation for what's inside. However, e-commerce packaging for online orders requires a greater focus on durability and compliance costs. Smaller packaging accessories, such as stickers and adhesive tape, are very useful for sealing boxes or paper and achieving a more tidy look. An effective packaging design can improve the return rate, plays a vital role in establishing and maintaining your brand identity, and can offer a variety of additional benefits in the world of e-commerce.
While the retail experience has changed dramatically in the e-commerce landscape, it's still vital to consider the overall design of the packaging design, aimed at both online retailers and traditional retailers. In the case of online purchases, the sale is made first and several days pass before the package is revealed to the consumer. Ultimately, custom e-commerce packaging must serve a certain purpose, or even several purposes. Whether you're selling food products or electronic products, if you want to do business again, it's essential that you don't forget to consider the impression your packaging has on the end user.
Broadly speaking, there is some debate about whether the design of online and retail packaging should be different for the same brand. There is no doubt that it is possible to use different and more basic packaging for electronic purchases, since the product usually arrives in a cardboard box suitable for the post office and the sale has already been confirmed.